I’m guessing there are many reasons people start blogs. For me, I started because I’ve been threatening to write a book for far too long. As I still hadn’t finished the book, I thought blogging would help get the creative juices flowing, give me the discipline to stick to a schedule of writing (I resolved to post once a week, every week) and, if I was good/lucky enough, expose my work to an audience that would read it. So far, I’ve achieved all these goals – for the blog. The book? Let’s just say the struggle is real.
Then without warning, everything changed.
It was Sunday, and once again, I was questioning what I was doing. (I do this a lot.) I mean, write a book? A whole book? Who was I kidding? Who did I think I was to be taking on such an ambitious project? Why did I think I could do this? I’m not sure why, but for some reason, I don’t believe I can do something until I’ve actually done it.
So, back to Sunday. As I was having my usual doubts, I suddenly had a thought that changed everything. Up until that moment, I had not viewed my book as a product I would eventually bring to market. I viewed writing as a creative outlet rather than a job. In my mind, writers only write when inspiration strikes, and that inspiration may come at some unusual times. These mythical creatures may experience writer’s block for weeks or months at a time, starting and stopping until they finish. And the result is epic. Right?
Um, not exactly.
Now that I write regularly, I know that writing is a job – some people actually get paid to write. And like any other job, writers have to adhere to a schedule and meet deadlines or they don’t get paid. The work they produce, the stuff they write, whether it is for them or for someone else, is the product they will eventually sell, the product that will be offered by their company, the product that will become part of their brand.
It was a lightbulb moment.
So rather than looking at my goal of writing a book as a pipe dream, I now look at it as an assignment. I am building my brand, only this time, my stories are part of my brand. (Hey, I’m a marketing major twice over. I think about stuff like brands.) Anything I choose to make part of my brand has to measure up to my standards. In other words, my brand is a reflection of me and as such, it has to be the best I have to offer.
So, I’m off to work. I have stories to write and a brand to create. My goal is to write a book that I am proud to attach to my brand. My hope is that one day soon, you’ll read it. Maybe even enjoy it.
How about you? What are your goals? What do you consider part of your brand?